Google Business Profile Verification Guide (SWFL)
Step-by-step process we use to verify profiles cleanly and avoid common delays.
Fast verification workflow
1) NAP consistency first
Match business name, address, phone exactly across website + listings.
2) Category + service setup
Set primary category before verification where possible.
3) Complete profile assets
Add logo, description, hours, and service areas before/after prompt.
Common reasons verification fails
- Address mismatch vs website/citations
- Virtual office or unsupported location signals
- Incomplete profile and weak trust signals
